“Can you show me where the Oprah books are?” asked an elderly woman, holding her cane and flanked by her health care provider.
This is one of the most frequently asks questions in libraries across the country. Although many people think that Oprah should be her own library category like Fiction, Non-Fiction, Children’s, and Paperback Fiction, the books she has selected since her club’s inception on September 17, 1996 vary widely in authors, genre, style, and literary merit. Due to the diversity of her picks, these books are spread all over the library, typically.
However, I realized that I was working at our library district’s gorgeous “retail-style” library, meaning a library with so many displays that it feels like you are shopping at a bookstore for free. At this particular library, we put the Oprah Selections on our special display for Award Winners. (I feel a little reservation about this because when I think of award winners, The National Book Award, the Pulitzer Prize, the Mann Booker Award, and the Nobel Prize for Literature come to mind. But, is there really any greater boost to an author’s career than being selected by Oprah? So in many ways, her book selections are award winners.)
Having given Oprah selections to patrons at libraries in two different states, I have many of them memorized, so I buzzed around the library grabbing as many as could. From our special display, I snatched Middlesex by Jeffrey Eugenides, The Road by Cormac McCarthy, Tara Road by Maeve Binchy,White Oleander by Janet Fitch, The Pilot's Wife by Anita Shreve. I then went over to biography to grab Night by Elie Wiesel and found A New Earth by Eckhart Tolle in non-fiction. I later made my way to the Classics for East of Eden by John Steinbeck, and Anna Karenina by Leo Tolstoy. I concluded my quest with a few of my favorites from Oprah’s list Sula by Toni Morrison, The Bluest Eye by Toni Morrison and Daughter of Fortune by Isabel Allende.
I placed this enormous array of books on a table for the woman to peruse. Admitting she was not a huge reader, the senior citizen said she felt like “an Oprah Book was a good place to start," which is such a funny phrase because I tend to think of Anna Karenina as a Tolstoy novel not an Oprah Book. She grabbed Wiesel’s Night and also picked up McCarthy’s The Road when I told her that one was also a movie. She left happy and is just one more example of why Oprah is the Ultimate Sherpa of Library World.
In many ways Oprah is the perfect Old School Librarian, the kind who starts their readers off gently with engaging books and slowly moves them to move literary fiction and Classics. When she started her Book Club, her selections were mostly contemporary books that could trigger some conservation but for the most part were not literary fiction. Early examples of her simple selections include The Heart of a Woman by Maya Angelou and The Treasure Hunt by Bill Cosby. As Oprah’s Book Club grew into an international sensation with millions of readers and the selected books instantly becoming best sellers, Oprah started to select more literary works such as novels by her friend and Nobel Prize Winning Author Toni Morrison. She later transitioned her readers to Classic novel. Average readers who probably read New York Times Best Sellers and paperback romances were reading, The Good Earth and Anna Karenina all because Oprah asked. And, she has done it again by, in her words “going old school” with her winter selections Tale of Two Cities and Great Expectations by Charles Dickens.
In the past year, I have put out Great Expectations (my favorite book ever) as a “Staff Pick” with my name scribbled on a recommendation slip sticking out of the book nine times in the past year. It has been returned to shelf nine times without being checked out. Within hours of Oprah’s selection, we had numerous requests for the book. Librarians go to school for years to learn that trick and never have near as much success.
But fortunately, Oprah does the work for librarians. She tells the masses what to read; they us what they were told to read; and, we put the books in their hands resulting in both higher circulation numbers and happy customers. In the early days of her club, librarians shuttered every time Oprah made a new selection. Oprah is both the biggest boon and bane for libraries. Anytime, she announces a new book selection, libraries are slammed with a multitude of requests. Her requests impact libraries everywhere, Interlibrary Loan is not a reliable option to fill requests. So, libraries are expected to purchase books. But, what does a library do with 70 copies of The Book of Ruth after Oprah moved on to her next book? This is where book rentals for libraries come in. Most major book vendors allow libraries to rent “in-demand” books and return them when the books fall out of favor. This movement in libraries is a clear-cut example of the Oprah Effect.
Without any real knowledge of library operations, Oprah has changed the way libraries buy books; accomplished what most librarians have always hoped to accomplish -- getting readers to abandon bibliographic crap in favor of more esoteric, educational titles; and, has caused circulation numbers to increase.
Next to the Librarian of Congress, Oprah is probably the most powerful figure in libraries.
